The Power of Your Thoughts

“Imagination is everything. It is the preview of life’s coming attractions.”—Albert Einstein

Power of Your ThoughtsThoughts create everything. But here’s the problem. Most people spend their time thinking about what they don’t want, and they’re wondering why it shows up over and over again. In The Secret, we referred to this as the “don’t want” epidemic. When people think, speak, act and focus on what they don’t want, they keep it alive.

You can free yourself of this epidemic by thinking and speaking about what you do want. Your thoughts not only matter, they create matter. Thought is where everything comes from. And your thoughts are where your business comes from. Consciousness is what the universe is made of; matter and energy are just two of the forms that consciousness takes.

So, what am I saying here, that everything is made of thought? That thought creates the physical world? Yes, that is exactly what I am saying. In a nutshell, here is the conclusion so far of humanity’s epic quest to understand the world:

  1. Everything in the physical world is made out of atoms.
  2. Atoms are made out of energy.
  3. Energy is made out of consciousness.

If all of this seems difficult to grasp or accept, imagine what it must have seemed like to the people of Galileo’s time when they were asked to consider the proposition that the earth travels through space around the sun. Or the idea of a spherical earth to pre-Socratic philosophers. The truth is, we don’t see what is there. We see what we are prepared to see, what we are conditioned to see.

Once we know that everything is energy—that there is no absolute distinction between matter and energy—then the boundaries between the physical world and the world of our thoughts start to disappear as well.

You’ve heard the old expression, “I’ll believe it when I see it.” But that’s not really how it is. The truth is more like this: “You’ll see it when you believe it.”

When novelist Victor Hugo said, “There is nothing more powerful than an idea whose time has come,” we now know that this was more than a metaphor. He may not have fully realized it at the time, but he was giving us a literal description of how reality works. Our thoughts are the controlling factor in what we manifest and create in our lives.

The idea precedes the thing.

In a very real, concrete sense, your beliefs don’t simply reflect your reality, they create your reality. This concept applies to the reality of massive success in business.

Listen to your thoughts. What are the dominant thoughts that run through your mind?


Review your thought list. Is it a list of “don’t wants” or wants? What thoughts do you need to change?

Replace your “don’t wants” with wants. When you find yourself thinking of things you don’t want to manifest in your life, interrupt those thoughts and replace them with thoughts about what you do want.

Start with a picture, an idea in your mind, and before you know it, you will be living it. This is at the heart of how my dream house showed up, as well as every business I have built. The same thing happens to every business person who has a vision and knows their thoughts have a direct, causal impact on reality.

Your thoughts and beliefs are the most powerful force in the universe. Make sure you are cognizant of yours.

The Answer for you: The secret to your success lies in controlling your thoughts.



  1. Great thoughts thanks. You do have to be conscious about what you are thinking!

  2. My favorite line in “The Santa Clause” has always been when Judy said, “Santa… Seeing isn’t Believing; Believing is Seeing.”

    Thanks for that great reminder. I play everyday to empower and strengthen my believing and dreaming, so that I will see the physical manifestations in my life.

    I truly appreciate the great work you do. One of my dreams is to meet you in person, and perhaps have the opportunity to work on a project together at some point. I have some ideas rolling around in my head. When they have come forward into more concrete plans, I’ll look forward to seeing how that dream plays out.

    Live with passion and purpose,

  3. Joanna Swan says:

    My partner and myself have just bought your Winning The Inner Game Of Business Success. I have just completed the first week and thought it was fantastic.Each day I really looked forward to putting on the headphones and immersing myself in what you had to say. Today I started the second week and found I was unable to concentrate on your voice as the soulless and generic backing track was taking away all my attention. I tried very hard not to listen to the music part (which was louder than your voice) and attempted to overcome my prejudices in this area.I am a singer and I find keyboard voices really distracting, because of the digital exactness and lifelessness of them. I know I am not going to be able to listen to week 2 and am wondering whether it is possible to get this week with just the binaural beats and your voice, so that I can put my own music to it? Before purchasing I was concerned the music would be distracting to me as I am not a fan on the kind of generic ‘new age’ keyboard music everyone reaches for. But I was pleasantly surprised by week one, which I found really easy on the ear :~) But week 2 is just one digital sound too far :~P I will check out the other tracks in advance of listening … hopefully there won’t be too much keyboard voices. Thank you, Joanna x

    • Hi Joanna
      Please try not to over analyze the program. It’s created in a very specific way to distract you at times and engage you at others. trust me that you are getting what you need
      John Assaraf

  4. There are only 3 comments?

  5. There are only 3 comments?

  6. Great blog. Love the ‘energy is made out of consciousness’. I feel that all the big spaces within atoms which scientists speak about are filled with this loving consciousness.

  7. Thank you for stepping out of the box into a greater creation. You inspire me with your work

  8. Whiteglider_ph says:

    That’s what Jesus Christ has been saying all along, I realized: ” if you have faith the size of a mustard seed, you will say to this mountain, ‘Move from here to there,’ and it will move. Nothing will be impossible for you.” (Matthew 17:20) He keeps on saying those kind of stuff. It’s all about believing, conceiving it in your mind and believing it. Check it out. He keeps on telling those He has cured that it is their faith that has healed them. They believed they will be healed and they got healed. HE HAS BEEN SAYING IT ALL ALONG. And those stuff we learned from school, Physics! “Energy is neither created nor destroyed. It just changes form.” Since our thoughts are energy, it just don’t die in our head. It transforms to something else! John, you really are helping us put the pieces altogether. Amazing.

  9. Linda Foresyth says:

    The answers lie within yourself, they always have and they always will. Once you can accept that you are in control of yourself, and that circumstances are not, you will not have to struggle again. Nor will you have to blame anyone else for your failures, the gift is in you. Best wishes to all….

  10. Paul Brower says:

    Not just Great Lynda, there are few ways to describe how powerful, legitimate or revolutionary this subject material really is.

  11. john, i have been attracting you to coming soon.HAHAHA.Give me you email address, im interested in your desiring to knowledge me of attracting wath i want.


  13. Thank You Mr. John for the greit job you did.

  14. Great underlining article Mr John. Straight from the source and to the source! Shared!
    If I’m permitted to add that after a while of denying those contradicting thoughts, they eventually get the point and slowly stop disturbing you… it really does get easier after some practice.

  15. “your beliefs don’t simply reflect your reality, they create your reality” “Listen to your thoughts”
    -I like this. Very well said.

  16. Excellent post, such a powerful message for us all to live by.

  17. This is great stuff. Thank you John

  18. True statements, John! I’m working really hard at thinking about what I want rather than what I don’t want.

  19. 1bainetravels says:

    Yes, what a man or woman think, so is they.

  20. A great book on this is, as a man thinketh by James Allen. It’s only 72 pages.

  21. You are AWESOME, John Assaraf! A true inspiration to HOLISTIC SUCCESS! Thank you for being there for us!

  22. I like the idea of interrupting and replacing your negative thoughts with what you do want instead. Thanks for the good article John. Love your videos too!

  23. Garryharper says:


  24. JEREMYTAYLOR says:

    John I was inspired by watching the secret, and while in thought I learned to apply many of the applications early on in my life. I began to believe in my self and in my own abilities; and by doing so I created a creative writing application that later became my foundation to build my creative values upon.

  25. It kinda worked for me. I constantly thought about my dream car. I had thoughts about me driving it, had pictures of it on my desktop so I would see it every day. Now it’s in my garage. It works if you let it work because you are letting your mind constantly see the goal.

  26. My dear John. I am a follower of you. You are really marvalous. I seen you in the movie THE SECRET. Nice to have your updates. Regards. Radhakrishnan Mattathil. My e mail is

  27. There’s IS a power; an infinite intelligence that’s there.. INFINITE MIND that is our greatest resource. Any of us can learn to “consciously tapp into it”. We all have the power to transcend. Yea, we’re going to challenge the “status quo” in the process; the world is dynamically changing. We need more of US!

  28. Hemant Trivedi says:

    Dear John Thanks for sharing I am following you for a quite long time. Article if very nice. Can you please give me list of books authored by you.


  29. This is an inspirational piece of writing, thank you John!

    It was my dream to be an Internet Marketing Entrepreneur and earn at least $50 a day before I left my 9-5 . Within 3 days of implementing the AIS system and the law of attraction, I had made $86 for 3 hours work and have never looked back. For those of you that dream of abundance and would like to become wealthy while being self-employed, then have a look at how I did it online, the program is only $4.95 = £3.45 at the moment, don’t be fooled by it’s low price, it is definitely worth the investment for the returns it offers if you apply its principles and system used. I’ve personally used this and the 12 step modules to Automated Income Stream are amazing, detailed and easy for anyone to understand! This is NOT a get rich quick scheme, and does not promise you will become a millionaire, what it does do, is show you an effective method to generate profit relatively easy online.


    “Think about what you think about”